Really like the new fiesta advert directed by Noah Harris (the same guy who made all those channel 4 idents - that guy’s so hot right now!). More info on the Ogilvy website
Archive for the ‘advertising’ Category
Sexy fiesta ad …
Tuesday, October 7th, 2008Cool stuff of the day
Tuesday, June 24th, 2008A couple of cool little bits and bobs in my RSS reader today - Knight Rider GPS, Simpsons Maps for Quake lll and some wicked little viral ads by Levi’s (pictured below)
Cloverfield
Saturday, February 2nd, 2008Wow, that was pretty amazing - reminds me of that first time of going to see Jurassic Park in the cinema! Anyway didn’t really want to blog too much about the film (apart from that you should see it … now), but what I thought was really interesting is just how much “seeding” went on to promote it, i.e planting little clues in various places other than an official website to generate excitement.
I think ‘Lost’ did a similar thing when it was first released, but if you don’t want to spend hours wading though the characters myspace pages, weird japanese soft drink sites and translated manga comics - then this article seems to cover most stuff which has been going on behind the scenes!
Meaningless Copy
Tuesday, December 4th, 2007Ha! There’s a great post on Noisy Decent Graphics all about meaningless copy. A great example is in this advertisement for Vicks which finishes with the strapline “We start with solutions, not problems” … At first it sounds like a clever line until you start to wonder how exactly that’s possible?!