Quick Response Codes – what what what? Well they act in a similar way to a barcode except when you take a picture of them with an internet-enabled camera phone, your phone will bring up information or take you to a link of a particular website.

It’s something we’ve trialed a bit at the BBC (we ran an experiment in London zoo a couple of years back with these images next to the animal cages so visitors could get more information), also I noticed when I was in Japan last year that they got used quite a lot on billboards and advertising to provide a link back to the product.

Anyway I thought this was quite an interesting use of the technology by Munich-based clothing label Emma Cott, basically you can generate a link to your own website, social networking site etc, they’ll then print it out on to a t-shirt. Here’s the code to my facebook profile (I’m sure there could be some interesting uses for this?):