Wow, that was pretty amazing - reminds me of that first time of going to see Jurassic Park in the cinema! Anyway didn’t really want to blog too much about the film (apart from that you should see it … now), but what I thought was really interesting is just how much “seeding” went on to promote it, i.e planting little clues in various places other than an official website to generate excitement.

I think ‘Lost’ did a similar thing when it was first released, but if you don’t want to spend hours wading though the characters myspace pages, weird japanese soft drink sites and translated manga comics - then this article seems to cover most stuff which has been going on behind the scenes!