Interesting article this morning from Ashley Highfield (head of BBC Future Media & Technology) talking about possibilities of the BBC getting more involved with Apple now that they’ve released a time-based system of DRM in their new movie rentals feature within iTunes:

… Apple’s (long anticipated) move to a rental model means that we can look to getting BBC iPlayer onto this platform too, as we should be able to use the rental functionality to allow our programmes to be downloaded, free, but retained for a time window, and then erased, as our rightsholders currently insist.

Personally I think this would be really good, I think it’s a big problem that alot of video sharing sites also seem to have their own media library - what would be really great is let people download content which can be used in the player of their choice?